A little about me

 
Anne Boothroyd | Freelance creative | Freelance copywriter | Creative Strategist.jpg

My name is Anne Boothroyd. I am a creative and writer with a passion for advertising, business and ideas that influence and create change.

After studying a Bachelor of Visual Communication at Massey University and a Diploma of Creative Advertising at Axis Ad School, I landed a job at Colenso BBDO. Arguably New Zealand's best agency, then and now. I grew up at Colenso working on some of New Zealand’s biggest brands, including Air New Zealand, Vodafone and Yellow Pages, and new business pitches for clients like IAG, Vodafone and Hell Pizza.

Six years later I moved back to my hometown of Wellington, spending two years at Clemenger BBDO as a Senior Creative. Social Marketing provided a new challenge, including New Zealand Transport Agency campaigns for speed, intersections and drink-driving. 

Back in Auckland, I joined Saatchi & Saatchi as Creative Group Head. During my three years here I worked across all the agency's key clients, including Telecom, Sanitarium, Toyota, South Auckland Health Foundation and Breast Cancer Research Trust. I also had the privilege of working closely with Nicky Bell, CEO, on the reinvention of the agency, securing existing clients and new business and helping to restore the culture.

I love ideas and have been awarded at every major award show for both my creativity and effectiveness. My accolades include gold at Cannes, Award, Young Guns, Axis, Caples, Clio and New York Festival, plus two nominations and a yellow pencil at D&AD. I have also been awarded silver, gold and platinum at the New Zealand and Asian Effies.

My recent adventures include several years of freelance, working with agencies and small businesses. A role as Creative Group Head at Ogilvy NZ, food columnist for B. Magazine, co-owner of my own small business, The Toy Shop and most recently Mum to my gorgeous little boy, Matteo.

 

Cannes
2006: 1 finalist
2007: 1 silver
2009: 2 finalists,
2 bronze, 2 silver
2010: 2 gold
2012: 1 bronze

D&AD
2010: 2 nominations,
1 yellow pencil

New York Festival
2010: 1 gold

Webby
2010: Yellow Tree House

Caples
2009: 2 gold
2011: 2 finalists
2012: 1 gold

Best Design Awards
2010: 1 gold

Axis
2004: 1 bronze
2005: 1 finalist
2009: 1 gold, 3 silver
2010: 2 gold
2011: 1 bronze, 2 finalists
2012: 3 finalists
2013: 2 finalists
2014: 2 bronze
2015: 1 silver
2017: 3 finalists, 2 bronze

One Show
2006: 1 finalist
2008: 1 finalist
2009: 1 silver
2010: 1 merit

Award
2007: 2 bronze
2008: 1 finalist
2009: 1 gold, 1 silver
2011: 1 gold, 2 bronze
2012: 1 bronze

Young Guns
2007: 1 bronze, 1 silver
2008: 1 finalist
2009: 1 gold,
1 silver, 1 finalist
2010: 2 bronze
2011: 1 finalist, 1 bronze

The Work
2006: 2 acceptances
2007: 1 acceptances
2008: 2 acceptances
2010: 3 acceptances
2011: 2 acceptances

London International
2009: 4 silver, 1 bronze
2010: 1 silver

Asian Effies
2009: Platinum award, 2 gold, 2 bronze

New Zealand Effies
2009: 3 silver, 1 bronze

Most Contagious
2009: Yellow Tree House

Digital Media Awards
2009: Best in show, 2 gold

The Big Won
=9th TV campaign in the world

The Radio Bureau ORCA
2010: People Choice ORCA, Grande ORCA
2011: Radio ad of the decade

Clio
2009: Best in show, 2 gold
2007: 1 bronze
2008: 1 finalist
2009: 2 finalists
2010: 1 gold, 1 silver, 2 bronze