Donate your words to help a woman speak out.


1 in 3 New Zealand women will be affected by domestic abuse during their lifetime. The Women’s Refuge Crisis Line provides them with a safe way to speak out. In 2012 funds were needed to secure this vital service. Bucket shaking and door-to-door appeals had lost relevancy with donors, so we created a new donation mechanism, turning Facebook status updates into dollars. The ‘Donate Your Words’ Facebook app enabled donors to select a dollar value for each word of their update. The donation was made via credit card and their status update was posted to their timeline, acknowledging the donation.

To view the full story behind the Donate Your Words campaign, click here.



To view the full television ad, click here

The print and posters were made using individual Facebook status updates