Advertising meets architecture in this unusual project.

 

To prove that you can get any job done, with nothing but the Yellow book, mobile app and website, we set Tracey Collins an interesting challenge – to build a working restaurant, 10 meters up a Redwood tree.

To view the full story behind the Yellow Treehouse, click here.

 

 

Kiwis built the story. We rebuilt the car.

 

To celebrate 60 Years of Holden and rekindle lost passion for the brand, we created a branded content series. The webisodes, featuring the restoration of Holden’s most iconic model, the HT ’69 Monaro, re-engaged lapsed Holden fans. They followed the series for 3 months, anticipating every chapter of the restoration process, which was hosted by legendary NZ Holden driver Greg Murphy. Inspired by the project, thousands of kiwis shared their Holden stories from the past 60 years on our campaign website and in the end, one of them drove away with the ultimate prize – the fully restored Monaro. 

To view the full story behind The Monaro Project, click here.

 

 

Reinventing New Zealand's largest sports retailer.

 

Rebel Sport is New Zealand's biggest sports retailer, with more stores and equipment than anyone else. But an increasingly inactive population meant they needed a new approach to getting Kiwis up off the couch. What's your why? A collaboration with world-famous motivational speaker, Eric Thomas, shows Kiwis that success requires more than talent, opportunity or hard work, and instead has to be driven by a deep-seated, purpose or 'why'. The campaign uncovers the inspiring stories of Kiwi athletes and the 'why' that has fuelled their success.

 

The story behind the 'What's your why?' campaign.

Sophie Pascoe for Rebel Sport

A devastating accident at just two years old would have been challenging enough for most people to overcome. But it is this very event that has fuelled Sophie Pascoe's desire to challenge herself. From a win in the pool against her able-bodied peers to years of tenacious training, every ounce of her focus, energy and determination is on winning. This is how Sophie Pascoe has risen to the highest level of achievement across all swimming disciplines.

Getting Kiwi teens hungry for Weet-Bix again.

 

Over fifty percent of Kiwi households have Weet-Bix in the pantry. However, teens, big consumers of cereal, had stopped eating Weet-Bix, seeing the brand as the breakfast their mum wanted them to eat. Our job was to make teens want to eat Weet-Bix again, delivering the nutritional benefits in a way they couldn't resist. That's where 'Fuel for the hungry', a collaboration with three up-and-coming teenage sports stars, was born. Demonstrating what can be achieved with the sustained energy of Weet-Bix.

 

Carlos Garcia Knight for Weet-Bix

View the supporting doco here

Ella Williams for Weet-Bix

View the supporting doco here

Tyler Boyd for Weet-Bix

View the supporting doco here