To celebrate 60 Years of Holden and rekindle lost passion for the brand, we created a branded content series. The webisodes, featuring the restoration of Holden’s most iconic model, the HT ’69 Monaro, re-engaged lapsed Holden fans. They followed the series for 3 months, anticipating every chapter of the restoration process, which was hosted by legendary NZ Holden driver Greg Murphy. Inspired by the project, thousands of kiwis shared their Holden stories from the past 60 years on our campaign website and in the end, one of them drove away with the ultimate prize – the fully restored Monaro.
To view the full story behind The Monaro Project, click here.