Freelance Creative Concepting / Writing / Creative Direction


ad agency expertise

I have worked for New Zealand's biggest advertising agencies and created work for the country's most iconic brands. My experience spans brand, retail, digital, experiential, social and charity marketing. My work is recognised globally for both its creativity and effectiveness.


small business savvy

As co-owner of The Toy Shop, I have a unique understanding of just what it takes to run a small business – hard work, hustle and clever thinking on a budget. It is this hard-fought knowledge and my extensive advertising experience that I lean on when working directly with small businesses.


how can i help

Advertising agency, media company or small business? I'm available to work with you on a freelance or project basis. Whether you need start to finish creative concepting and production, copywriting, editorial or creative direction, I would love to talk to you about how I can help.