A new voice for one of Auckland's oldest jewellers.


The Sutcliffe Jewellery project was an absolute pleasure to work on. Diamonds really are a girls best friend, and they don't get finer than Brent Sutcliffe's exquisite designs. Working with Andrew Simpson at Gunship Digital, I was tasked with developing a new voice and strapline. One that enabled them to own 'artisan and bespoke craftsmanship' in a noisy and often misleading market.

Work commissioned:
Brand platform and strap-line
Copy for new website: view here
90 bespoke product titles and descriptions: view here
30sec radio script


Copywriting and content development for Babich Wines.


Arguably, Babich Wines isn't a 'small business'. In fact, they are New Zealand's most experienced family-owned winery with a thriving export business. I apply my creative, copywriting and production skills across a range of jobs, giving the business a consistent and persuasive voice across all their copywriting needs.

Work commissioned:
Annual eDM and content plan
Video content management
Monthly eDM copywriting for trade and consumer
Sell sheet copywriting for international trade audience
Packaging copy


Laying the right foundations for French Country Collections. 


I began working with French Country Collections as they were undergoing a process of change. I worked closely with the FCC team to articulate their vision for the future, while also helping them communicate their offering to their trade and consumer audience.

Work commissioned:
PR releases for new product and collection launches
Internal strategy and values document
Tone of voice guidelines
Social media strategy
Website copy updates