Reinventing New Zealand's largest sports retailer.
Rebel Sport is New Zealand's biggest sports retailer, with more stores and equipment than anyone else. But an increasingly inactive population meant they needed a new approach to getting Kiwis up off the couch. What's your why? A collaboration with world-famous motivational speaker, Eric Thomas, shows Kiwis that success requires more than talent, opportunity or hard work, and instead has to be driven by a deep-seated, purpose or 'why'. The campaign uncovers the inspiring stories of Kiwi athletes and the 'why' that has fuelled their success.
The story behind the 'What's your why?' campaign.
Sophie Pascoe for Rebel Sport
A devastating accident at just two years old would have been challenging enough for most people to overcome. But it is this very event that has fuelled Sophie Pascoe's desire to challenge herself. From a win in the pool against her able-bodied peers to years of tenacious training, every ounce of her focus, energy and determination is on winning. This is how Sophie Pascoe has risen to the highest level of achievement across all swimming disciplines.