A new voice for one of Auckland's oldest jewellers.


The Sutcliffe Jewellery project was an absolute pleasure to work on. Diamonds really are a girls best friend, and they don't get finer than Brent Sutcliffe's exquisite designs. Working with Andrew Simpson at Gunship Digital, I was tasked with developing a new voice and strapline. One that enabled them to own 'artisan and bespoke craftsmanship' in a noisy and often misleading market.

Work commissioned:
Brand platform and strap-line
Copy for new website: view here
90 bespoke product titles and descriptions: view here
30sec radio script